WooCommerce SEO Services

SEO Services for WooCommerce

No online business owner would want to remain unseen on the internet and see the products lying unsold in the warehouse. Such a scenario can only be averted through the practice of Search Engine Optimization (SEO). This ongoing process helps improve the ranking of your eCommerce store across search engines, generates more organic traffic and ultimately boosts sales. The top result on Google enjoys 31.7% of the clicks, per a survey of around five million search results by Backlinko.

Regarding eCommerce stores, WooCommerce is undoubtedly one of the leading platforms today. An increasing number of eCommerce stores are using WooCommerce as the preferred platform for its various benefits and features. But with competition in most segments increasing at a breakneck pace, the number of WooCommerce stores is also increasing considerably. This necessitates a WooCommerce-based online store owner to invest in WooCommerce SEO to achieve a higher ranking on the search engine results page (SERP) and thereby attract more visitors to the website.

Implementing WooCommerce SEO best practices means your site gets better visibility and increased visits when people search for related products and services in a search engine. Appearing on the first page or top of SERP (Search Engine Results Page) enables you to drive more traffic to the site and achieve higher sales. WooCommerce SEO optimization activities comprise developing the webpage around a focus keyword that should fit seamlessly and logically. Focus search words can be used in the meta description, permalinks, image names, product pages, alt text, and the whole of the site’s content. This does not imply cramming the page with the keywords as it is an illicit act, and you will be penalized for that.

Objective and strategies in SEO for WooCommerce

To help an eCommerce store climb up the search results, you may avail of WooCommerce SEO services that take care of everything related to SEO. The vitality of SEO can be recognized from the fact that every year big enterprises spend over $65 billion on Search Engine Optimization, as revealed by Web FX. The task of optimizing a WooCommerce site involves the following activities:

• Page titles optimization: Descriptive page titles are healthy for your eCommerce store as they convey clearly what they offer to a search engine and the users. WooCommerce SEO site has product pages and category pages to be optimized. Here, category pages help the customers reach the product they find, whereas product pages get ranked for a specific product or keyword.
• Simplify Site Navigation: If your site is simple and clean to browse, the visitor will likely stick about longer. Use breadcrumbs and ease the navigation of your eCommerce site, so your customer does not get lost and spends more time on the site, and so your rank in SERP too will scale up. The site’s main navigation should comprise the links to vital pages of your online store and put the others in the footer.
• Simple and descriptive URLs: Incorporate keywords in your WooCommerce URL or permalinks; WooCommerce and WordPress allow it. Keep them understandable and neat instead of filling them with abstruse characters that frustrate both search engine bots and the visitor. For instance, on WooCommerce, the automatic URLs generated use Product IDs and appear like: yourdomain.com/?Product=1123. Using permalinks with a keyword in it renders a result like: yourdomain.com/product/product-title.
• Informative Meta descriptions: Meta description is the text you see below the title of a search result. Although it does not directly impact SEO, it makes support improvement via CTR (click-through rates). Keep it crisp, clear, and enticing to allure the user into your content. A good meta description can tremendously boost your traffic. Typically, most meta descriptions have about 160 characters and may be spontaneously generated by the systems. You should rather create your meta description instead of relying on the automatically generated version.
• Add Alt tags to images: You must add alt text to the image. The alt tag is the description text for a particular image appreciated by Google, which thus boosts its ranking on SERPs. Besides meta description and other elements, alt text is another crucial factor in SEO.
• Install relevant WooCommerce SEO Plugins: Integrating the most relevant plugins in your eCommerce store is crucial. Avoid loading unnecessary plugins, as it would significantly reduce the page speed, trigger site crashes, poor performance, and low uptime of your site. HubSpot discloses that around 70% of the users admit that the page loading speed influences their decision to buy or fly away from an eCommerce store. Do not stuff more than 20 plugins to your store, and choose wisely the ones that facilitate valuable features for your site and customers.

What is the difference between WooCommerce and WordPress?

Cutting it to the chase, WordPress is a Content Management System that too a behemoth. At the same time, WooCommerce is a standard plugin integrated into WordPress to convert it into an eCommerce site. It provides the facilities to place and sells services and digital and physical products through features like shipping, backing different payment options, cart functionality, and so forth. Let us glide through each system to grasp their work and understand how WooCommerce and WordPress differ.

What is WordPress?

WordPress is a content management system, which at its core, enables editing and designing a website. Although, it is strapped to the required functionalities that make an eCommerce site. WordPress is an open-source apparatus certified under GPLv2, which implies that the software can be used or tweaked by anyone free of charge; according to Envisage Digital, of a total of 1.3 billion websites, WordPress powers over 455 million websites worldwide, including big names such as Rolling Stones, Microsoft, and many others who employ the platform to set up the online store.

Wordpress.org is a free and open-source option that is self-hosted. You require a domain name, install the software on a web host, and curate a website that belongs to you. While WordPress.com is less flexible and is a paid option offered and powered by WordPress.org.

One can easily alter and customize the site’s functionalities through different themes and plugins, free and paid, available in the plugin store. You can effortlessly install and integrate the plugins to tailor your WooCommerce store, that not only enhance your store’s appearance but also boost customer experience greatly and up the WordPress SEO optimization. More than 60,000 WooCommerce plugins support you through your online business journey.

What is WooCommerce?

As discussed earlier, the WooCommerce SEO plugin extends the ability of a regular WordPress site and transforms it into an online store system. You are free to create an eCommerce site from zero or incorporate a shopping cart feature into WordPress. There are over five million WooCommerce-powered stores worldwide, while the recent market share of WooCommerce is a whopping 29% of the top million eCommerce sites.

Akin to WordPress, WooCommerce is also open-source software, which allows you to customize your eCommerce store the way you please and require. The functionalities can be further extended using plenty of plugins such as add buy now or buy later plugin, multilingual plugin, and more. Further, there is a treasure trove of unique themes and templates you need to set up your online shop.

On top of this, no one bothers you WooCommerce about adding unlimited products, unlimited product categories, images, total sales, export and import product data, and so much more. WooCommerce facilitates multiple payment portals that help accomplish both online and physical payments with open support for Stripe and PayPal. And now, you must be clear about what WordPress and WooCommerce stand for.

Is SEO for WooCommerce categories and pages different?

So, you have considered starting a WooCommerce store and anticipate great traffic and higher sales. As a first thing, you would require optimization of both your product page and product categories. According to Statista, retail eCommerce sales in Canada are expected to grow from $34868 million in 2022 to $40.3 billion in 2025. Then, indeed, there is a dire need to curate an alluring and optimized product page that attracts visitors, increases sales, and boosts your online presence—considering product page customization if you aspire to accomplish more than just availing products for your eCommerce store.

WooCommerce SEO category is critical for the success of your eCommerce site. It promises a higher ranking for competitive keywords rather than ranking single-category pages. Having well-optimized categories facilitates the website owners in reaching their desired product choices without much fuss.

Strategies manipulated in product page SEO

• Product name is made crisp, descriptive, and clear: Product name should be descriptive and very clear. It should have relevant long-tail keywords. It not only aids your visitors in understanding the product rather than search engine crawlers as well. Keep the title concise and brief, so the user finds it irresistible to ignore the product.
• Curating a clear CTA button: The call to action button subtly compels the customer to click the buy now button, add to cart button, or other calls to action maneuvers. You want the visitor to take action and convert the query into potential sales.
• Displaying high-quality images: Image speaks and persuades more than the text. So, make no compromise on the images. Add interesting and high-definition images of your products. This will not only chic the appearance of your product page but rather serve as a clear representation of your product. This encourages visitors to purchase products from the store and revert to your site multiple times in the future.
• Introduce product from diverse angles: Before customers head on to buy anything, they want to look at it keenly. After all, the customer will shell out hard-earned money on it. You need to capitalize on this and display high-quality images of the product taken at different angles such that they visualize it. Additionally, incorporate sizing charts on your products to add to the customer experience at WooCommerce and SEO.
• Incorporate videos: Quality text and images do the job efficiently. However, high-quality videos exhibiting the product do wonder. It provides a detailed view of the product and a better customer stand-out experience, and this feature will likely make more visitors turn you to your eCommerce store, driving traffic and sales. HubSpot revealed that more than 90% of online shoppers prefer videos in contrast to images and infographics. There are numerous product video plugins to ease the job.

Strategies manipulated in Product Category Page

While working on WooCommerce SEO of your eCommerce store, it is crucial to optimize product category pages to ensure a higher ranking on search engines and procure higher traffic and sales conversions. Generally, people search the product using specific keywords such as “black men T-Shirt,” and general search words may also be used in certain cases. Optimizing the category page for these keywords ensures its ranking and increased website traffic. This way, you also avert the possibilities of one product page competing with the other concerning SEO for WooCommerce products. This implies that you can rank the category pages for general search terms while individual product pages for specific keywords. Practices of optimizing category on WooCommerce involves the following WooCommerce SEO tips execution:

• Put the target keyword in the description and the title.
• The product category URLs should be kept simple, precise, and clean.
• Accomplish Search Engine Optimization (SEO) for the category page content you need to add. Add details like the kind of products you offer, info about the category or an ultimate guide for buying your products, and more.
• Optimize your WooCommerce SEO category pages by optimizing the images it encompasses. For this, consider adding alt text and a written image description. Alt tag facilitates search engines to grasp the point of the image and thereby aid in ranking better on the Search Engine Results Page (SERP).
• You need to highlight the most popular products from your store, making them even more popular. This trick of endorsing popular products on the category pages supports sales for other products.

Can large online shops be successful with SEO on WooCommerce?

With no second thoughts, absolutely! WooCommerce is the most prominent eCommerce store that has seen about 42,842,572 downloads and is still counting and pushing more than 28% of the world’s online stores as WooCommerce itself. However, a myth has been raging around that it is particularly apt for small stores and not large online shops since most WooCommerce SEO users are small-scale business holders. And now, it’s time to dispel the misconception about WooCommerce SEO 2022 and others.

Considering WordPress SEO WooCommerce, which is integrated into the biggest Content Management System ever, i.e., WordPress does nothing but scale up the sales, bring in higher traffic and drive in more revenue.

Working on WordPress SEO optimization of your online store means higher visibility in SERPs and thus increases the possibility of getting clicked by the users. The stat by IM Learning Center is more than believable that Google’s first SERP grabbed 3.8 times higher backlinks and hence more traffic compared to those drudging below it. This justifies the big companies forking over $65 billion on SEO to grow their business. SEO for WooCommerce involves focusing on several data-driven plans to enhance your visibility in SERPs, such as Page Speed, Domain Age, Spelling & Grammar errors, Website practicality, Publishing frequency, backlinks, and other off-page and on-page factors.

Factors influencing scaling of the WooCommerce store

A common query is, “will the online platform be able to endure the high growth of my business?” Scaling refers to the proportionate maintenance in performance of the online store without affecting its page load speed and uptime.

Four elements potentially influence the scaling of WooCommerce stores. Let’s check out.

• Traffic: Traffic to your WooCommerce shop ought to be regular, which can be ensured by quality content, solid external links, and SEO process. Exploit the content delivery network (CDN) to equitably distribute the site’s traffic and increase speedy loading, thereby promising higher traffic to the store and more sales conversions. Avoiding lag in load time via CDN will take care of the poor attention span of the visitors and reduce bounce rate. Some popular CDN service providers are Cloudflare, Amazon CloudFront, and Google Cloud CDN.
• Server Hardware: When selecting a hosting firm and hosting package, go for the one that can efficiently swing a great deal of traffic and support emergencies. Sleuth the internet for a considerable time before you choose a hosting company and hosting package; else, you may face scaling issues that can be detrimental to the success of your WooCommerce store.
• Plugins: A WooCommerce website requires relevant plugins to maintain and function the store. Thus, while employing any plugin, ensure that it has properly optimized code that will aid in further scaling your WooCommerce store. Having a poorly optimized code can make your site upset. Further, choose the plugins that facilitate your customers and boost their experience on your store, such as the shipment tracking plugin, buy now, pay later plugin, WooCommerce multilingual, WooCommerce PDF Invoices & Packing Slips or local currency plugin and more.
• WooCommerce’s code: To see the WooCommerce store thriving on the web, your developers should update the plugins regularly and when updates are accessible. The news updates provide optimized code, which facilitates the efficient working of your online store despite the million products therein.

Unlike common apprehensions around WooCommerce SEO for large businesses, it is a great option. Countless developers persistently work on building and adding every conceivable feature you would want to have in your online shop. These attributes and plugins facilitate marketers to scale their online stores to incredible feats. You need to perfect WordPress SEO for both category and product pages to land a good number of sales and immense traffic to the online store.

WooCommerce vs Shopify SEO – which is better and why?

The difficulty is more than valid, and seeking a resolution implies the most fitting solution for your business. SEO is a make-or-break factor in the sales and success of your store. Shopify and WooCommerce have specific elements that greatly influence the platform’s Search Engine Optimization.

Shopify being an all-rolled-into-one solution avails a variety of applications to maintain different functionalities, including SEO performance. WooCommerce, since it is integrated into one of the most powerful Content Management Systems (CMS)-WordPress – intrinsically enjoys solid blogging attributes to upgrade your online website in SERPs. Further, according to data, on WordPress.org, WooCommerce uses 4228 plugins, comprising SEO plugins, to maintain its features and serviceability.

WooCommerce vs Shopify SEO Features

Let’s parse through the subject blow-by-blow to understand how Shopify SEO differs from WooCommerce SEO, what supplants the other, and why.

Uptime and speed of the platform

Google’s Algorithm Speed Update has brought home the vitality of page speed to the website’s rankings. It can indirectly affect SERP rankings by raising the bounce rate and paring down the dwell span of the user.

The surveys conducted on the matter reveal astonishing data. OfficialBryanGrey.com claims a loss of 53% of the visitors simply because it took higher than 3 seconds to load. While 47% of the site visitors expect the page to show up within 2 seconds and no more, as per OfficialBryanGrey research.

Coming to the uptime factor, a website with higher uptime relishes greater traffic, higher sales conversion, and a lower bounce rate. John Mueller, a search advocate at Google, explains that a site experiencing downtime for more than two weeks is detrimental to its health and rankings, leading to increased bounce rates and plummeting the visitor count and, ultimately, sales.

Shopify sites stand positive on the speed element and typically load fast, particularly if the site is hosted on a dedicated server. Shopify’s websites are live and prancing reliably for 999.99% of the time, as disclosed by Shopify itself. So, you don’t miss out on your potential sales.

On the other side, WooCommerce is a self-hosted, open-source platform where you need to work on its performance, including page loading speed and maintaining good uptime. Without third-party services, you cannot expect positive speed and uptime; fortunately, there are zillions. Moreover, you can tweak other factors such as altering the web host provider or login page URL and grabbing a faster theme to enhance the said aspects of the site.

SSL Certificates

An SSL (Secure Sockets Layer) certificate is proof of the site’s authenticity and allows encrypted mutual connection with the visitors. Furthermore, it protects confidential data while replaying it over the internal network or the web. Therefore, it has a critical role in the eCommerce sites in securing personal, and credit card details turned in by the users. Furthermore, SSL comes in one of Google’s Ranking Factors declared in 2014 and could impact the SEO, thus ranking your site.

Luckily, Shopify renders an authentic SSL certificate after adding its custom domain name. Furthermore, by default, Shopify’s SSL certificate gets into action at the store’s checkout and for all the content anchored on your domain. Coming to WooCommerce SEO, getting SSL certificates here is rather effortless. There are a lot of options to do this, even free ones. However, WooCommerce suggests users procure a free SSL certificate from Let’s Encrypt, a reliable certificate authority. However, this free document is far less functional than the conventional one. Let’s Encrypt SSL certificates that are not confirmed by any particular enterprise and may trigger low user trust. On top of this, you need to update WooCommerce/ WordPress URLs and post SSL certificate installation, which surely comes across as a con in this case, and Shopify, sort of, wins!

Blog

A robust blog drive helps drive traffic to the online store, as affirmed by 57% of the marketers, where the majority have made blogging their priority. This is the area where 60% of B2B marketers drudge and find themselves short in curating engaging content.

Further, Google heavily considers the quality and count of links referring to your site. Thus, it is imperative to create a striking blog that can facilitate attracting worthy external links. Providentially, Shopify, unlike many eCommerce sites, has a blog feature that is fairly simple to set up and get it going. The blog designs are controlled by the theme of your Shopify store, which can be customized by tweaking the liquid code. There are several apps to enhance the blog’s functionality further.

While WordPress is an unrivalled and dedicated blogging apparatus, and naturally, WooCommerce inherits a great deal of this to curate blogs. Different themes are also accessible on ForestTheme and other places to design an alluring blog to ensure a better visitor experience.

Ease of Use

Shopify is not specifically built for SEO like other eCommerce sites. However, its inbuilt functionalities and effortless management facilities render it an unbeatable rival. Still, Shopify is equipped with good SEO features one needs to flourish in the eCommerce sector that is usually quite simple to work with. Further, there are different apps which you can easily download, install, and operate to boost your Shopify store SEO.

WooCommerce SEO-friendly is integrated with a platform that prioritizes blogging. To optimize the product pages on the WooCommerce SEO store hassle-free, you may employ a WordPress editor and plenty of plugins such as Yoast SEO. You may have to confront technicalities at some point in time.

Are there any differences in WooCommerce themes from an SEO perspective?

Search Engine Optimization (SEO) is impacted by the themes integrated into the platform. The theme of WooCommerce comes under the technical structure of the WooCommerce store, which determines the site’s efficiency and user experience.

Following WordPress SEO tips are considered while choosing SEO-friendly themes for WooCommerce:

• Loading Speed of Page: Always go for the theme that loads rapidly in less than 2 seconds. 47% of the visitors, according to Search Engine Land, tend to shun the site that takes 2-3 seconds to load. Page load speed is one of the prime Google ranking elements now, as it tremendously impacts user experience. Before selecting the theme for your WooCommerce store, probe its performance using Pingdom tools, GT Metrix, Google Page Speed Insights, and others to check if the theme is aptly optimized.
• Highly responsive design: Approximately 54.8% of the global website traffic is generated via mobile phones, according to Statista. Thus, it is more than vital to pay attention to the responsive side of your theme. It should support a different range of devices employed to use the internet. A highly responsive theme offers seamless adjustment to the screen size and should be easy to use. Mobile responsiveness ought to be the priority, as your running can be influenced by mobile-first indexing of Google, as the trend of browsing on mobiles is supplanting desktops for the purpose.
• Simple Site Navigation: If your site is easy to navigate and walk through smoothly, it can attract higher traffic from search engines. The site’s ease of use and availability add to the SEO factor and help it rank higher. Gerry McGovern did a study and found that instead of searching, 70% of the users depended on navigation when searching for something on a site. According to the same survey, over 67% of the visitors leave the store or site if the navigation comes across as complex.
• Clean and optimized code: The theme you select should be created according to the latest coding standards. Bloated code can cause your WooCommerce store to load slowly, degrade the user experience, and render it difficult for search engine bots to crawl the website. All these things impact the ranking, traffic, and thus sales directly.
• Designed for SEO: A developer in the know today would create a theme design that incorporates the best SEO practices. Choose the theme that is shown as “developed for SEO”. For instance, such themes with Schema.org markup enable a search engine to grasp, crawl and rank the content to deliver better results. Remember, for Google; the users are its priority.

Top SEO Themes for WooCommerce store

Here are the top recommendations for WooCommerce themes to help you find the right match for your business:

• Astra WooCommerce Theme
• Ultra
• Storefront
• SeedProd
• Divi
• Nozama
• Hestia Pro

Before installing any of these, however, comprehend your requirements, take a demo of the theme and then choose the best SEO WooCommerce theme.

SEO for a WooCommerce store is a technical process requiring a certain technological prowess. This is where the services of experienced agencies offering WooCommerce SEO services come to the fore. These companies have teams of skilled professionals well-versed with the latest technological innovations to deliver the best results for your WooCommerce store.