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    No business desires to end up in the attic but rather boast a howling success and growth. However, it takes blood, sweat, and tears to withstand the competitions and hit it big. The challenges are more for small businesses that have moved online, striving to build a strong presence and accomplish exceptional growth and sales. They need to outdo several behemoth enterprises on the web to climb to the most noticeable spots in the search engine results to procure some real stuff.

    SEO services for small business

    Here’s a fact for you, according to Serpwatch, Google, the most popular search in the market, garners over 3.5 billion searches in a day, of which 67.60% of the clicks are enjoyed by the top 5 results on the first page of Search Engine Results Page (SERP). On top of this, the first organic result in the search engine results solely receives 28.5% of the traffic, according to Web FX. While a whopping 75% of search engine visitors do not go past the first page, which is the reason why 91% of the web pages do not grab any organic traffic, Web FX reveals further.

    This astounding data must provide enough impetus to the business officials to strive after the top positions on the Search Engine Results Page (SERP), which can exclusively be accomplished through SEO.

    The SEO process involves optimization of the website and its content to increase its visibility, organic search traffic, and ultimately sales in the business. ImForza makes it clear that more than 70% of website traffic is sourced from organic searches. As per Web FX, big companies worldwide understand the potential of SEO for the business and spend around $65 billion on the process to amp up their local businesses. Whether you get it or not, SEO is the backbone of success here and thus ought to be an integral part of your online small business regime.

    You can hire certified small business SEO services to get the job done. These firms allot SEO experts who understand your company’s requirements and objectives and manage your business website’s optimization to enhance visibility and boost organic traffic to the site, thereby augmenting sales. If you have been relying chiefly upon PPC (Pay per Click) to improve your ranking and sales, then have this- 70-80% of the visitors snub paid ads and focus on the organic search results, according to ImForza.

    Why should you hire small business SEO services?

    Availing quality SEO services to your budget would never prove futile. SEO companies for small businesses assign SEO experts to handle SEO small business websites, which brings about higher visibility and more traffic which results in cranking up the sales and revenue. There is a misconception among the masses that Search Engine Optimization is all about keyword research and stuffing, and you can do it all by yourself by following some obscure SEO tutorials on YouTube.

    But, here’s the deal. SEO is a sophisticated field in itself and has countless aspects, such as Web Strategy, Creative Design, HTML, Content Development, PR, Videography, Creative Design, JavaScript, and UX/UI. Keyword research itself requires an SEO professional where the expert sleuths and probes deep into the relevant keywords that can be targeted to boost the business.

    On average, as disclosed by Web FX, small business SEO package costs range from $750-$2000/month or $5000-$30,000 in case of one-time projects. As a small firm, if you look out for SEO consulting agencies, expect to shell out $80-$200/ hour. Investing in the best small business SEO practices is a deserving and pragmatic approach that can land the business owner in fortune if accomplished well.

    As the doyen grapples with optimization matters of your site, meanwhile, you can engage yourself in brainstorming innovative ideas to beef up your small company and dream further to broaden your horizons.

    Small Business SEO – what is it?

    Hey, small business owner! So, you fought tooth and nail to erect your firm and went even the extra mile to build a chic website to run it online. Appreciative! However, is that great website any good if it cannot be sighted by the visitors on the search engine, boosting the business remains out of the question. That’s where SEO comes in. The process deals with optimizing a website and its content by using relevant strategies to enhance the site’s visibility and traffic, thereby perking up the sales and revenue.

    Serpwatch reveals that over 67% of the clicks on Search Engine Results Pages are stashed away by the top 5 organic search results. Hence, you can grasp the urgent need for a small business to make its way into these first slots on SERP. SEO employs different, wholesome tactics to move up in the search engine rankings and hoard organic traffic. SEO for small business 2022 works to optimize the site such that more customers looking for the services you offer find your business at the top in search results of Google, Yahoo, Bing and other search engines. Most organic searches happen on Google, which is why it focuses mostly on the SEO context.

    When done hastily while adhering to Google’s guidelines, SEO often does not yield desirable and sustainable upshots to rank in Google’s SERPs. In such a scenario, impatient folks tend to resort to shady trends and unhealthy SEO practices, which can ultimately be penalized when exposed. This has given rise to two types of SEO practices in the context of ethicality.

    1. Black Hat SEO

    This optimization tactic involves deceptive strategies to trick the search engine into improving their site rankings on the Search Engine Results Page. However, the fake success of these websites is rather temporary, and Google may even ban them altogether. Some practices of Black Hat SEO comprise:

    • Putting out low-grade content
    • Keyword stuffing or cramming the same keyword in the content such that it looks weird and artificial
    • Purchasing links to the site
    • Spamming website links in the comments section

    Black Hat SEO was developed to catch up with the search engine algorithm changes by defying the ethical directives laid out by Google. The practice is not only malicious to your business but the brand reputation as well. Once penalized, the website would have to tackle many roadblocks to be able to stand again. Thus, it is better to avoid Black Hat SEO if you want sustainable online growth for your small company.

    1. White Hat SEO

    White Hat SEO is just the opposite of Black Hat SEO. The SEO experts here manipulate healthy and relevant strategies while abiding by the search engine’s guidelines to procure sustainable and quality website growth. It involves the following practices to optimize the relevant content in the White Hat SEO process:

    • Proper keyword analysis,
    • Website optimization,
    • Generating high-quality content,
    • Creating high-grade backlinks,
    • Site speed optimization, and so forth.

    Good things take time; you must have heard, right? SEO, when done right, would yield results that are not only impressive but sustainable too. Therefore, it is better to work on it consistently and carry on delivering exceptional content to your existing visitors. Your hard work will pay off, for sure!

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    Does SEO work for small businesses?

    Let the curious kitty ask questions, for that’s how you find ways to grow as a person and as a business, no matter big or small. SEO is hyped for the right reasons for its interests in optimizing the content and the website to gain higher organic traffic, enhance visibility and ranking in search engine results, and generate more sales and revenue. Search Engine Optimization, no ifs and buts, does work for small businesses!

    You would think that PPC would do the job for me, but do you know that over 70% of seasoned marketers use SEO to be more effective, according to Databox. They understand the sustainable results and immense potential of SEO which is why big companies readily fork out more than $65 billion on SEO services to get it right, as Web FX reveals. It is not in the ability of small-scale businesses to spend millions and trillions on marketing and advertisements to gain big. The optimization process is a cost-effective way for small businesses to gain a snazzy place in the search results and get found. SEO for small business owners boosts organic traffic to the website, perks up the rankings in SERP, generate more leads, triggers higher sales, grabs crazy revenue, and outranks your contenders. You can hire credible small business SEO companies to prevent you from getting included in that 90.63% of websites that never get to see any traffic from the search engine, as Serpwatch discloses.

    It is further unbelievable and disappointing to see that 5.29% of the web pages receive only as few as 10 visits in a month, according to Serpwatch. Google does not rank these pages, and that does not imply that the internet is a limited space where your small company cannot manage to thrive. Hang on! Around 66.31% of these never-ranked pages, as indicated by Serpwatch, do not contain any backlinks, which is one of the crucial ranking factors regarded by Google. So, do you get the picture? Yeah, you need to follow the right small business SEO strategy instead of whining and fretting like, “will my small business ever be able to make it there?”. All you need is the right plan, smart work, and time to enhance the site’s visibility and bring in more sales. If done well, the optimization process promises to deliver endurable and quality growth along with a bonus of credibility and authenticity for the business. You see, Google prioritizes its users and employs complex algorithms to provide them with the most relevant results that resolve their queries.

    How to improve the visibility of small eCommerce sites

    For businesses today, owning an eCommerce store has gained high relevance, which is why most start with an online rather than a physical store. Once the website creation part is over, the concern shifts to its visibility, traffic, conversion, competition, and sales. To gain ground as an online business, the eCommerce site should occur in the first five results of the Search Engine Results Page (SERP).

    This is because low-ranked search results on the first page of Google search results themselves receive merely 3.37% of the total clicks, discloses Serpwatch. Here are some terrific SEO tips you can follow to improve the visibility of your small eCommerce store:

    • Revise & update the content: Curating premium quality content on your site is vital to attract visitors, but it doesn’t end here. Updating and republishing the earlier posts on the site surges the organic traffic by a whopping 106%, according to Serpwatch. This not only facilitates bringing quality traffic to the site, but you also build an audience that craves your content.
    • Proper keyword analysis: Keywords are the mainstay in the SEO process. Thus, finding the right keywords that increase traffic to the eCommerce sites is important. You can use several SEO tools available for the purpose and find the surrounding competition, their profitability, CPC (cost per click), search volume, trends, and so much more.
    • Internal linking: Simple yet important tactic – internal links. It involves linking your posts through hyperlinks to one another. This helps pass the link juice to other web pages of your domain, thereby boosting your eCommerce store’s traffic.
    • Header Tags: Creating alluring header tags not only facilitates the site to get more traffic but renders the content in an organized structure and is easy for the eyes to follow. These are great sites to integrate the keywords and thus improve the SEO of your small eCommerce store.
    • Meta descriptions: This is one of the things noticed by the user. A meta description is a synopsis of the post, which can urge the reader to click on your side or scroll past it. Therefore, create an attention-grabbing meta description to get more clicks on your content.
    • Mobile site optimization: Mobile responsiveness of the website is one of the ranking factors regarded by Google and other search engines. Further, astounding data from Serpwatch indicates that more than 54.8% of total traffic comes from mobile devices. While Bloomreach shows that 90% of the online purchases are accomplished via mobile devices. These facts must be able to wake you up to the urgency of the matter if you aspire to enhance the visibility of your small eCommerce store.
    • Post long-form content: Well-presented and detailed content with plenty of useful information is appreciated by the search engine and the users. This is because it is deemed more informative, and visitors spend more time on your website pursuing that content. The search engine notices the time spent by a user on a particular site, and it ranks the site accordingly. Backlinko indicates that long-form posts procure over 77.2 % more organic traffic than shorter content. So, prepare and focus on creating posts of around 2500 words as they get the most backlinks, too, according to Hubspot, which intensifies the domain authority of your eCommerce store and enhances visibility.
    • Use Schema Markup: Schema Markup is relatively the latest feature that most businesses have not yet comprehended. It is a code that can be integrated into the website’s HTML to assist Google in understanding your content. It has a great potential to improve your search engine rankings and visibility by assisting the search engine with more bits of information about your site and content.

    You can gain a top position in SERP using paid ads and SEO processes. However, with paid ads, the instant traffic you enjoy is cut abruptly when you stop investing in them. Whereas, if you aspire for your small eCommerce site to seize organic traffic and acquire a sustainable ranking in SERP, with high traffic and increased visibility, then you should go for SEO. This doesn’t mean paid ads are for the birds. Rather it is better to understand the budget and act accordingly.

    SEO or Google Ads – which is better for small businesses?

    Small businesses are on the horns of a dilemma regarding “SEO vs. Google Ads”. The business owners go dumbfounded while planning and allotting a marketing budget. What is worth investing in, Google Ads or SEO? Does SEO help small businesses? Are Google Ads worth it? The line of queries could go till eternity!

    Let’s first grasp the objective of any business, which is to strive for better visibility, drive targeted traffic to the site, and upsurge the conversions. Gaining visibility in the search engine results is to acquire a high ranking in the SERP, which Google itself decides based on different factors. Google’s users are its priority, and you cannot bribe Google to land you in the top search results. By maintaining the standard, Google endeavours to deliver the most relevant search results to the user and thus, become a highly trusted platform. Instead of putting Google Ads and SEO head to head, we should understand what both have to offer. Both marketing tools come with their pros and cons, which we shall discuss piece by piece.

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    SEO: Pros

    SEO is the practice of optimizing websites, webpages, and content such that they rank higher in organic search results on Google, Bing, Yahoo, and other search engines. The optimization process is continuous, where you need to maintain the ranking by delivering high-quality content and abiding by the search engine’s guidelines. The search engine uses crawlers to scan and index the website in its hefty index servers. Whenever a searcher seeks an answer to a query, the search engine flings forth the most relevant results. Google considers over 200 factors to rank the pages in the Search Engine Results Page (SERP).

    Unlike Google Ads, SEO is a free and solid means to acquire organic search traffic to your website, build brand awareness and credibility and uplift the sales and conversion rates. Google processes over 3.5 billion searches per day, according to HigherVisibility, of which 53% constitutes organic search traffic. And only through SEO optimization of your site can you manage to grab a share here.

    Benefits of Search Engine Optimization

    • SEO drives organic traffic to the website, which lends it a credible nature compared to paid traffic. Users take organic search results to be competent and reliable as the top position in organic search results can only be achieved by the most relevant web pages. Thus, SEO promises high-quality traffic to the site, driving more potential customers to the site, boosting sales and conversion rates, and so forth.
    • Despite the top position of Google Ads, 71.3% of users click the organic results below, according to Martech. These results grab more clicks in contrast to ads as visitors trust Google’s search results and understand that organic results are better than PPC.
    • The best part about SEO and good news for small businesses – SEO doesn’t demand king’s ransom to drive the traffic, and neither does the traffic disappear once you get a high position in SERP results. It helps the businesses to gain brand visibility, awareness, high-quality traffic, sales, more revenue, and overall growth in the business. Comparing the budgets, you spend less on SEO than Google Ads.

    Finally, you can boil it all down to this. Running a Google Ads campaign and implementing SEO both have pros and cons. What you choose for your business largely depends upon the requirements of your business. Often, SEO experts recommend the strategic blend of both Google and consistent SEO execution to enhance the site’s visibility, drive more traffic and procure more sales.

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