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No business desires to end up in the attic but rather boast a howling success and growth. However, it takes blood, sweat, and tears to withstand the competition and hit it big. The challenges are more for small businesses that have moved online, striving to build a strong presence and accomplish exceptional growth and sales. They need to outdo several behemoth enterprises on the web to climb to the most noticeable spots in the search engine results to procure some real stuff.

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    SEO services for small business

    Here’s a fact for you, according to Serpwatch, Google, the most popular search in the market, garners over 3.5 billion searches in a day, of which 67.60% of the clicks are enjoyed by the top 5 results on the first page of SERP. On top of this, the first organic result in the search results solely receives 28.5% of the traffic, according to Web FX. While a whopping 75% of search engine visitors do not go past the first page, which is the reason why 91% of the web pages do not grab any traffic, Web FX reveals further.

    This astounding data must provide enough impetus for local business officials to strive after the top positions on the SERP, which can exclusively be accomplished through SEO.

    The SEO process involves optimization of the website and its content to increase its visibility, organic search traffic, and, ultimately, sales in the industry. ImForza makes it clear that more than 70% of website traffic is sourced from organic searches. As per Web FX, big companies worldwide understand the potential of SEO for local businesses and spend around $65 billion on the process to amp up their local businesses. Whether you get it or not, SEO is the backbone of success here and thus ought to be an integral part of your online small business SEO regime.

    You can hire certified small business SEO services to get the job done. These firms allot SEO experts who understand your company’s requirements and objectives and manage your small business website optimization to enhance visibility and boost traffic to the site, thereby augmenting sales. If you have been relying chiefly upon PPC (Pay per Click) to improve your ranking and sales, then have this- 70-80% of the visitors snub paid ads and focus on the organic search effects, according to ImForza.

    SEO strategy is the foundation for success for your local business. A solid strategy will help you to understand your potential customers, search intent and the most important keywords that drive traffic to your website. Once you have completed a thorough audit and analysis of your current website for on-page optimization, you can determine which tasks need to be completed to meet your goals. There are several SEO tasks to help optimize a website, including improving site structure, adding structured data markup, improving meta titles and descriptions, creating clean URLs and adding internal links. These tasks should all be part of the overall strategy in order to achieve the best results. Many small business owners are unaware of these “tricks of the trade” that can dramatically increase their visibility in search outcomes. Our blog post provides an overview of each task as well as best practices to follow when completing an SEO task.

    Why should you hire small business SEO services?

    Availing quality SEO services to your budget would never prove futile. SEO companies for small businesses assign SEO experts to handle small business SEO websites, which brings about higher visibility and more traffic which results in cranking up the sales and revenue. There is a misconception among the masses that Search Engine Optimization is all about keyword research and stuffing, and you can do it all by yourself by following some obscure SEO tutorials on YouTube.

    But, here’s the deal. SEO is a sophisticated field in itself and has countless aspects, such as Web Strategy, Creative Design, HTML, Content Development, PR, Videography, Creative Design, JavaScript, and UX/UI. Keyword research itself requires an SEO professional who expert sleuths and probes deep into the relevant keywords that can be targeted to boost the industry.

    On average, as disclosed by Web FX, small business SEO package costs range from $750-$2000/month or $5000-$30,000 in case of one-time projects. As a small firm, if you look out for SEO consulting agencies, expect to shell out $80-$200/ hour. Investing in the best small business SEO practices is a deserving and pragmatic approach that can land the business owner a fortune if accomplished well.

    As the doyen grapples with optimization matters of your site, meanwhile, you can engage yourself in brainstorming innovative ideas to beef up your small company and dream further to broaden your horizons.

    When you’re running a small business, it seems like there are new things to learn at every turn. You have to stay on top of trends in your industry, know how to connect with customers and keep track of the latest marketing strategies—and that’s just the tip of the iceberg. The most important part is probably getting your name out there and making sure that people can find you when they need you. If you’re like many business owners, you might be focusing on your website right now because it’s one of the most effective ways to increase online visibility. But if it’s not optimized properly, that could actually drive potential customers away!

    Small Business SEO – what is it?

    Hey, small business owner! So, you fought tooth and nail to erect your firm and went even the extra mile to build a chic website to run it online. Appreciative! However, is that great website any good if it cannot be sighted by the visitors on the search engine? Boosting the business remains out of the question. That’s where SEO comes in. The process deals with optimizing a website and its content by using relevant strategies to enhance the site’s visibility and traffic, thereby perking up sales and revenue.

    Serpwatch reveals that over 67% of the clicks on SERPs are stashed away by the top 5 search results. Hence, you can grasp the urgent need for a small business SEO to make its way into these first slots on SERP. SEO employs different, wholesome tactics to move up in the search rankings and hoard traffic. Small business SEO 2022 works to optimize the site such that more customers looking for the services you offer find your company at the top of Google, Yahoo, and Bing. Most organic searches happen on Google, which is why it focuses mostly on the SEO context.

    When done hastily while adhering to Google’s guidelines, SEO often does not yield desirable and sustainable upshots to rank in Google’s SERPs. In such a scenario, impatient folks tend to resort to shady trends and unhealthy SEO practices, which can ultimately be penalized when exposed. This has given rise to two types of SEO practices in the context of ethicality.

    1. Black Hat SEO

    This optimization tactic involves deceptive strategies to trick the search engine into improving their site rankings on the SERPs. However, the fake success of these websites is rather temporary, and Google may even ban them altogether. Some practices of Black Hat SEO comprise:

    • Putting out low-grade content
    • Keyword stuffing or cramming the same keyword in the content such that it looks weird and artificial
    • Purchasing links to the site
    • Spamming website links in the comments section

    Black Hat SEO was developed to catch up with the search algorithm changes by defying the ethical directives laid out by Google. The practice is not only malicious to your company but the brand reputation as well. Once penalized, the website would have to tackle many roadblocks to be able to stand again. Thus, it is better to avoid Black Hat SEO if you want sustainable online growth for your small company.

    1. White Hat SEO

    White Hat SEO is just the opposite of Black Hat SEO. The SEO experts here manipulate healthy and relevant strategies while abiding by the search engine’s guidelines to procure sustainable and quality website growth. It involves the following practices to optimize the relevant content in the White Hat SEO process:

    • Proper keyword analysis,
    • Website optimization,
    • Generating high-quality content,
    • Creating high-grade backlinks,
    • Site speed optimization, and so forth.

    Good things take time; you must have heard, right? SEO, when done right, would yield results that are not only impressive but sustainable too. Therefore, it is better to work on it consistently and carry on delivering exceptional content to your existing visitors. Your hard work will pay off, for sure!

    Google Business Profiles are a free and easy way to promote your business online. The content on your Google Business Profile is used across Google Search and in the Google Maps app. This makes it easier for people to find you, whether they’re searching on a desktop or mobile.

    If you are a business owner with multiple locations, we recommend creating separate profiles for each location. This will help you manage the reputation of each location separately and provide customers with more accurate information about your company.

    Small business SEO can be the most challenging of all SEO offerings because it demands a combination of advanced technical knowledge and people skills. Our team of in-house experts and technicians have the knowledge and experience to boost your business’s visibility and generate new leads, sales and profits.

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    Does SEO work for small businesses?

    Let the curious kitty ask questions, for that’s how you find ways to grow as a person and as a company, no matter big or small. SEO is hyped for the right reasons for its interest in optimizing the content and the website to gain higher traffic, enhance visibility and ranking in search engine results, and generate more sales and revenue. Search Engine Optimization, no ifs and buts, does work for small businesses!

    You would think that PPC would do the job for me, but do you know that over 70% of seasoned marketers use SEO to be more effective, according to Databox. They understand the sustainable results and immense potential of SEO which is why big companies readily fork out more than $65 billion on SEO services to get it right, as Web FX reveals. It is not in the ability of small-scale businesses to spend millions and trillions on marketing and advertisements to gain big. The optimization process is a cost-effective way for small local businesses to gain a snazzy place in the search results and get found. SEO for small business owners boosts organic traffic to the website, perks up the rankings in SERP, generate more leads, triggers higher sales, grabs crazy revenue, and outranks your contenders. You can hire credible small business SEO companies to prevent you from getting included in that 90.63% of websites that never get to see any traffic from the search engine, as Serpwatch discloses.

    Local SEO is the practice of optimizing a website for local search results. Local optimization encompasses many different strategies, including on-page optimization, link building, and business listing management. For most businesses, local optimization becomes critical to the success of their overall search marketing campaigns.

    For the purposes of this article, we will focus primarily on the most important step in local SEO: on-page SEO. On-page optimization is the practice of optimizing your website for search engines by filling out all required information in your HTML title tags and meta tags, writing page copy that utilizes long tail keywords, and utilizing Schema markup and Google My Business listings to help search engines better categorize your site and its content.

    It is further unbelievable and disappointing to see that 5.29% of the websites receive only as few as ten visits in a month, according to Serpwatch. Google does not rank these pages, and that does not imply that the internet is a limited space where your small company cannot manage to thrive. Hang on! Around 66.31% of these never-ranked pages, as indicated by Serpwatch, do not contain any backlinks, which is one of the crucial ranking factors regarded by Google. So, do you get the picture? Yeah, you need to follow the right small business SEO strategy instead of whining and fretting like, “will my small business ever be able to make it there?”. All you need is the right plan, smart work, and time to enhance the site’s visibility and bring in more deals. If done well, the optimization process promises to deliver endurable and quality growth along with a bonus of credibility and authenticity for the company. You see, Google prioritizes its users and employs complex algorithms to provide them with the most relevant results that resolve their search queries.

    How to improve the visibility of small eCommerce sites

    For businesses today, owning an eCommerce store has gained high relevance, which is why most start with an online rather than a physical store. Once the website creation part is over, the concern shifts to its visibility, traffic, conversion, competition, and sales. To gain ground as an online business, the eCommerce site should occur in the first five results of the SERP.

    Small business SEO is a service that includes optimizing your website to increase its visibility in search engines and converting website visitors into customers.

    Google doesn’t have a human team that reviews Google Business profiles, but there are a number of ways that you can make your business listing better and improve your rank on the SERPs. A lot of the work you do will be on your website, but you can also optimize your local listing and make sure that it’s consistent with the rest of your online presence. You can use some of these tips to boost your rank in Google Maps as well.

    Using the information from your audit, you should be able to identify which sites and pages are high quality, relevant to your target audience, and likely to get links to you from other sites. You can then follow our advice for reaching out to those relevant sites and asking them for links back to you. This is called link building—the process of acquiring links from other sites that point to your own site. The more relevant websites you can get links from, the better you’ll look in Google’s eyes, which will result in a higher ranking in SERPs.

    This is because low-ranked search outcomes on the first page of Google themselves receive merely 3.37% of the total clicks, discloses Serpwatch. Here are some terrific small business SEO tips you can follow to improve the visibility of your small eCommerce store:

    • Revise & update the content: Curating premium quality content on your site is vital to attract visitors, but it doesn’t end here. Updating and republishing the earlier posts on the site surges the organic traffic by a whopping 106%, according to Serpwatch. This not only facilitates bringing quality traffic to the site, but you also build an audience that craves your content.
    • Proper keyword analysis: Keywords are the mainstay in the SEO process. Thus, finding the right target keywords that increase traffic to eCommerce sites is important. You can use several SEO tools available for the purpose and find the surrounding competition, their profitability, CPC (cost per click), search volume, trends, and so much more.
    • Internal linking: Simple yet important tactic – internal links. It involves linking your posts through hyperlinks to one another. This helps pass the link juice to other web pages of your domain, thereby boosting your eCommerce store’s traffic.
    • Header Tags: Creating alluring header tags not only facilitates the site to get more traffic but renders the content in an organized structure and easy for the eyes to follow. These are great sites to integrate the keywords and thus improve the SEO of your small eCommerce store.
    • Meta descriptions: This is one of the things noticed by the user. A meta description is a synopsis of the post, which can urge the reader to click on your side or scroll past it. Therefore, create an attention-grabbing meta description to get more clicks on your content.
    • Mobile site optimization: Mobile responsiveness of the website is one of the ranking factors regarded by Google and other search engines. Further, astounding data from Serpwatch indicates that more than 54.8% of total traffic comes from mobile devices. At the same time, Bloomreach shows that 90% of online purchases are accomplished via mobile devices. These facts must be able to wake you up to the urgency of the matter if you aspire to enhance the visibility of your small eCommerce store.
    • Use Schema Markup: Schema Markup is the relatively latest feature that most businesses have not yet comprehended. It is a code that can be integrated into the website’s HTML to assist Google in understanding your content.

    You can gain a top position in SERP using paid ads and SEO processes. However, with paid ads, the instant traffic you enjoy is cut abruptly when you stop investing in them. Whereas, if you aspire for your small eCommerce site to seize traffic and acquire a sustainable ranking in SERP, with high traffic and increased visibility, then you should go for SEO. This doesn’t mean paid ads are for the birds. Rather it is better to understand the budget and act accordingly.

    SEO or Google Ads – which is better for small businesses?

    Small businesses are on the horns of a dilemma regarding “SEO vs. Google Ads.” The business owners go dumbfounded while planning and allotting a digital marketing budget. What is worth investing in, Google Ads or SEO? Does SEO help small businesses? Are Google Ads worth it? The line of relevant queries could go on till eternity!

    Let’s first grasp the objective of any business, which is to strive for better visibility, drive targeted traffic to the site, and upsurge the conversions. Gaining visibility in the SERPs is to acquire a high ranking in the SERP, which Google itself decides based on different factors. Google’s users are its priority, and you cannot bribe Google to land you in the top search effects. By maintaining the standard, Google endeavours to deliver the most relevant search results to the user and, thus, become a highly trusted platform. Instead of putting Google Ads and SEO head to head, we should understand what both have to offer. Both marketing free tools come with their pros and cons, which we shall discuss piece by piece.

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    In layman’s terms, Google Ads is a paid marketing tool where the person has to pay each time anyone clicks on the ads generated by the company. The facility can be availed on Google Ads to run your advertising campaign. You have to prepare a list of profitable yet affordable keywords as a small business SEO to capitalize on Google Ads.

    In a Google Ad campaign, one fundamentally bids for the top ad sites on the SERPs, where they are charged on a per-click basis. You can expect to fork out around 50 cents to $90 every time the ad gets clicked, which can get too steep for small business SEO. The cost-per-click rates for Google Ads are determined by several factors such as location, competition around the keyword, industry, and other elements that come into play.

    Benefits of running Google Ads

    • If you are looking for a way to muster traffic to your website instantly, then Google Ads are for you. This is one of the reasons business owners appreciate Google Ads. It also sets it apart from Search Engine Optimization (SEO) as it seems to take ages to drive traffic to the site (however, a qualitative one). Google Ads endow you with a top position on SERP for the target keyword, thereby surging the traffic and sales.
    • People often come to search engines to settle their queries and, thus, dodge the ads and move to organic search results below the ads. However, if anyone clicks the ad, it is more so with the purchase intention. Therefore, with Google Ads, you get higher conversions, more sales, and a reduced bounce rate compared to SEO.
    • Another best part about Google Ads is that you can measure the growth, decline, traffic, ROI (Return on Investment), CPC (cost per click), sales attitude, and several other metrics using Google Ads management tools. Comprehending and analyzing these elements clarifies the picture of where you are falling short and, thus, getting in a position to improve your standing.

    SEO: Pros

    SEO is the practice of optimizing websites, webpages, and content such that they rank higher on Google, Bing, Yahoo, and other search engines. The optimization process is continuous, and you need to maintain the ranking by delivering high-quality content and abiding by the search engine’s guidelines. The search engine uses crawlers to scan and index the website in its hefty index servers. Whenever local searchers seek an answer to a query, the search engine flings forth the most relevant results.

    Unlike Google Ads, SEO is a free and solid means to acquire organic search traffic to your website, build brand awareness and credibility and uplift the sales and conversion rates. Google processes over 3.5 billion searches per day, according to HigherVisibility, of which 53% constitutes organic search traffic. And only through SEO optimization of your site can you manage to grab a share here.

    When you want to improve your off-page SEO and grow your local business, it can be hard to figure out where to start. There are so many different factors that can affect how your site appears in SERPs it’s difficult to know where to get started. If you’re worried that your business isn’t getting the attention it deserves online, take a few minutes to consider these ways in which you can improve your Google My Business listing and increase your visibility with search engines.

    Benefits of SEO

    • SEO drives traffic to the website, which lends it a credible nature compared to paid traffic. Users take organic search results to be competent and reliable as the top position in SERPs can only be achieved by the most relevant websites. Thus, SEO promises high-quality traffic to the site, driving more local customers to the site, boosting sales and conversion rates, and so forth.
    • Despite the top position of Google Ads, 71.3% of users click the organic results below, according to Martech. These results grab more clicks in contrast to ads as visitors trust Google search results and understand that organic results are better than PPC.
    • The best part about SEO and good news for small businesses – SEO doesn’t demand king’s ransom to drive the traffic, and neither does the traffic disappear once you get a high position in SERP results. It helps big businesses to gain brand visibility, awareness, high-quality traffic, sales, more revenue, and overall growth in the industry. Comparing the budgets, you spend less on SEO than Google Ads.

    Finally, you can boil it all down to this. Running a Google Ads campaign and implementing SEO both have pros and cons. What you choose for your company largely depends upon the requirements of your company. Often, SEO experts recommend the strategic blend of both Google and consistent SEO execution to enhance the site’s visibility, drive more traffic and procure more deals. Do you want help with your small business SEO? We have helped businesses all across Canada. Contact us today!

    FAQ - Small Business SEO

    Is SEO important for small businesses?

    SEO is important for small businesses because it has a huge impact on your website’s ranking. Businesses rank higher in search engines if they optimize their sites with proper SEO techniques, which makes it easier for customers to find you online.

    How does SEO for small businesses work?

    SEO for small businesses works by promoting your website through free and paid search engines and networks. This will help increase the number of visitors you receive, leading to more qualified potential customers that use your services or products.

    How much does SEO cost for a small business?

    SEO is an ongoing process, and the costs can vary based on your business needs. Understanding what needs to be done will help your marketing department determine how much it will cost to complete all of your SEO efforts.

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