A broad view
We approach the business from a broad perspective. Thanks to this, in the final stage of consultation you will receive a comprehensive assessment of website functionality, but also an analysis of your industry.
Developing an effective non-sales strategy
During the consultation, we let you know what steps we will take to give your business visibility and increase conversions.
Practical tips from SEO experts
“Attribute ALT”, “Backlink” or “Link title” are buzzwords that don’t tell you anything? That’s great, because we are here to consciously guide you through the world of algorithms and search engines.
During a consultation with our SEO expert, you will gain many valuable tips to develop the potential of your e-commerce.
Plusgum Łukasz Pyrc has been cooperating with iCEA Sp. z o.o since 2014. The cooperation concerns website positioning and implementation of Google Ads campaigns for the automotive industry in Poland.
With pleasure and conviction we recommend iCEA Sp. z o.o. as a trustworthy Business Partner. The company has been successfully positioning our website and running Google Ads campaigns. We certify the reliability, high competence and professionalism of the company in the field of SEO audits, Google Ads and the positioning itself and running the campaign. Knowledge of things, great contact, and extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.
KARTES, MONIKA SAFERNA has been cooperating with iCEA since 2019. The cooperation revolved around website positioning for the fashion and accessories industry in Poland.
We recommend iCEA Sp. z o.o. with great pleasure and belief as a trustworthy Business Partner. This company has been very successful in positioning our website. We declare reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Knowledge of things, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.
We are happy and convinced to recommend iCEA Sp. z o.o. as a trustworthy business partner. The company has been very successful in positioning our website. We certify the reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Their knowledge of things, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.
Sneaker Peeker has been cooperating with iCEA Sp.z.o.o. since 2019. The cooperation involves website positioning and Google Ads campaigns for the fashion industry (shoe store) in Europe.
We are pleased to recommend iCEA Sp. z o.o. as a trustworthy business partner. The company has been successfully positioning our website and running Google Ads campaigns. We declare the reliability, high competence and professionalism of the company in the field of SEO audits, Google Ads and the positioning itself and running the campaign. Knowledge of things, great contact, and extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.
With pleasure and confidence, we recommend iCEA Sp. z o.o. as a trustworthy business partner. This company has been very successful in positioning our website. We confirm their reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Their extensive knowledge of the field, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.
A thorough analysis of your website is also helpful for beginner online store owners. The sooner you take care of the technical optimization of your website, the more profits you will generate from the very beginning of your online business. Remember that investing in SEO is always a GOOD investment!
Doctors always recommend regular health checkups, and it doesn’t matter whether you are actually ill or not. The reason behind this is to check if everything is alright and detect the onset of any serious or trivial ailment. As health checkup is for our well-being, SEO audit is for our websites.
SEO audit is the process of analyzing the technical structure of the website and its off-page and on-page elements to optimize visibility on the Search Engine Results Page. It is performed regularly to maintain the site’s health and spot any glitches or issues that may deteriorate its ranking. Several factors are assessed during an SEO audit, such as technical SEO performance, on-page SEO, and off-page SEO. These factors are focused on because of their role in ranking the site.
Furthermore, the SEO audit definition also emerges as a potential tool to find the shortcomings in one’s SEO strategy, thus facilitating building an improved one. The primary goal of having a website is to get known by people that your products and services are being searched everywhere. This would take immense patience and consistent SEO efforts. However, to check whether your strategy is going the right way or is it bringing one closer to that coveted goal, etc., you need to perform a search engine optimization audit. The process reveals all the technical and other glitches that might have been holding your site back or problems that retarded the website’s growth. Thus, once you get familiar with the hitches, you can devise a more comprehensive and enhanced strategy that not only addresses the current issues but also prevents others from occurring.
You can deem it as a road map that guides you to reach the goal of better rankings, high organic traffic, and astonishing sales. This organic SEO audit navigates the loopholes and roadblocks that stand in the way of your website’s growth and escalation. A typical SEO audit process involves the following:
A successful SEO strategy gives deserving space to these elements and should be included in the SEO audit checklist without hesitation. A website is the make-or-break centre of a business. Therefore, it is critical to arrange frequent checkups to gauge its performance and see that everything is spick and span. SEO audits should typically be performed on a site at least once a year. This is because a lot of content is removed and added in 12 months; thus, the site may develop critical glitches that need to be addressed in a timely manner. A search engine optimization audit not only will facilitate unearthing those issues that may be nipped in the bud but also avert the possible ones.
To accomplish a search engine optimization audit, you will require certain SEO tools and software to do it successfully. There are five main, significant, and indispensable tools to see you through different parts of the search engine optimization audit process. These tools are:
Here’s a detailed outline of the search engine optimization audit process, which would basically include analyzing big problems in your site, discovering easily repairable on-site issues, scrutinizing organic search traffic, probing backlinks, and performing content gap assessment.
Start by typing different possible ways someone can use your website address in the browser, such as:
http://domain.com; http://www.domain.com; http://mydomain.com, etc.
Make sure the site is accessible only with one URL, while 30 redirects should steer other addresses to the canonical form of the site.
There are several checks that you need to perform manually on your site. However, you first need to run an SEO crawler in the background, which also provides helpful information on the existing SEO setup and website structure information. You can use different tools to accomplish the step, such as Screaming Frog and Beam Us Up.
If your site is not indexed in Google, that means you won’t be ranked until eternity. To check your site’s index status, you can resort to Google Search Console. If not all your site’s pages are indexed, it indicates that some pages are broken or redirected. Rectify all your indexing errors and discrepancies to facilitate a higher site ranking.
Your brand name should rank at the topmost position, except if the name is too generic or the brand is relatively young. In case Google doesn’t show up your company when searching for your brand name, that means it doesn’t find it relevant to show it to the user in the top results. Here you should focus on link building and brand building, implementing a robust PR campaign, optimizing the social media presence of a business, and so forth.
This step involves analyzing on-page basics such as meta description, H1 tags, title tag, etc. Going through the analysis process, check if the title tag is enticing and clickable if the meta description is optimized for garnering maximum CTRs, if subheads are employed properly, etc.
Ahrefs’ Site Audit will also deliver the crawl errors your site has. Then you may apply a filter to prioritize the rectification parts by grading them according to importance. It is better to fix the Errors before struggling with Notices and Warnings. Furthermore, you may also evaluate Content Quality, Social Tags, and Outgoing Links to check and treat all the on-page glitches.
If Google finds surplus duplicate content on the site, it would be crushed and penalized by the Google Panda Algorithm. Copyscape is one such tool that can be wielded to spot duplicate content across the web. Furthermore, you also need to watch for thin content pages, i.e., pages with sparse content. Such pages are a potential roadblock that affects the rankings of the site.
The loading speed of a site and page is one of the ranking factors considered by Google in ranking the sites, as declared by Google. Furthermore, several studies have also confirmed a correlation between page speed and site ranking. You can use PageSpeed Insights Tool from Google to check the site’s speed. Make sure it is lower than 3 seconds to enjoy the coveted positions. Furthermore, good page speed means a better User Experience. With no further delay, check slow-loading pages and optimize them.
This step involves analyzing any structure and its formation in the site. You can employ Google’s Structured Data Testing Tool to check the current structured data. It simply takes pasting the URL to be tested and tapping “Run Test”. Google will assess and inform you of the errors if there are any.
One of the clear intentions of a search engine optimization audit is to boost the site’s organic traffic. So, you first need to run a report of current traffic trends of your site by using Google Analytics. When you click on the Landing Page in the same report, you will find the pages making up for most of the organic traffic on your site. Set a broad range to check traffic and its rise and fall.
To find out how much organic traffic your site receives, you can use Google Analytics. However, you won’t know the way the rankings are advancing. You can check this out by using Ahrefs’ Site Explorer, clicking Enter Domain, then Overview, and finally the Organic Search bar. The rising graph means there is nothing to fret about, while the falling graph is a portent that you need to investigate the cause and work on it.
For this, you can use Ahref’s Site Explorer and find keywords for which you are ranking reasonably well. All you now need to do is work on SEO proactively of the pages ranked in 5-10 positions in SERPs and push them into more prominent positions.
One of the recommended tools to perform this step is Ahrefs. You can start by going to on-site explorer and then overview. Now, a Referring domains graph will appear on your screen. If it goes up consistently, then it is a piece of good news. However, if the graph shows a fall, you need to figure out the cause of backlink loss. You must crank up link-building strategies and efforts if the graph stays in status. While analyzing backlink profiles, check the site for other bad links, low-quality guest posts, etc.
Having broken links on the site is a constant danger that consumes away the link equity, which results in bad User Experience, poor traffic, and plummeting rankings. The tool offers the option to either replace the content, showing it as a 404 page, or redirect the broken link to another live page.
Content gap refers to the situation where competitors rank for a particular keyword while you do not. Before rectifying this issue, you will have to figure out who your competitors are, which you can do by executing the competing domains report. Once you find your closest rival in the search, you can find out the high-volume keywords worth targeting.
Having low-quality pages on the site significantly stumbles the performance of the whole website. Therefore, you will need to conduct an audit of the full content and delete the underperforming and poorer pages to save your site. Doing this will enhance a site’s search traffic tremendously, as you will see. If you can improve the quality of the pages, you can update and launch them again; otherwise, it is recommended to delete the pages and implement a 301 redirect to preserve the link value.
Having a fully functional website is seminal for any business today. However, having a website that looks smart isn’t enough at all. You need to make it rank in the top positions of SERPs to get noticed, garner traffic, and boost conversions. And that’s where the concept of technical SEO comes in.
The world is running at a fast pace, where all sorts of changes in technology are occurring even faster. And to stay and thrive in the game, you must evolve your strategies. Doing technical SEO regularly is a blessing you can bestow on yourself and your business which, when performed correctly, can get you to the top spots in the search results.
Why do people so covet those spots? Because more than half of the organic traffic is relished by top five results only. A search engine optimization audit will help you discover the lapses and lacking in your website structure, content, SEO strategy, etc., and tell you where you need to work on.
A technical search engine optimization audit is just a part of the whole audit process. Although, it may seem difficult on the surface to eke out a good position in search results for your site by outrunning bg websites. However, it isn’t if diligence and smart work is added sincerely. Earlier, certain treacherous website owners used to cram keywords and amass backlinks from poor sites with low credibility to trick Google’s algorithm. However, those days are long gone now. And the only way to achieve a top position is to polish your SEO strategy, perform SEO audits and work on things.
A technical search optimization audit involves understanding, complying, and optimizing the site according to Google’s guidelines. It is a sort of website health check that enables one to assess its ranking potential. The process focuses on evaluating the technical components of the 0SEO of the website. The ranking process of a site occurs after the search engine spiders have crawled and indexed your website. The pages are analyzed to find their value while considering more than 200 ranking factors of Google. The competitors can ace the trends by matching the pace with current SEO changes and updates in algorithms. This is why you should also consider backtracking the health of your website through a technical SEO audit.
Several tools are accessible to accomplish technical SEO audits of the site, such as Google Search Console, Screaming Frog, SEMrush, Moz, Ahrefs, etc. The process flags glitches impacting your site terribly, such as broken links, slow site speed, crawl errors, and duplicate content problems. Moreover, it also tends to analyze site structure-related issues that offer poor User Experience and thus, impact the site rankings. Google employs an algorithm known as Page Importance to arrange the web pages according to their significance and priority. According to Google, the importance of a page is determined by factors like internal and external links, sitemap, update frequency, page type, and how often you update your content.
Search engine optimization audit refers to a thorough analysis of a website to scrutinize the site structure and related issues, performance of off-page and on-page activities, assess social media management and backlinks, explore keyword density, and peruse and tackle duplicate content-related problems. To put it in layman’s terms, with a search engine optimization audit, you can navigate your website’s weaknesses, strengths, and potential opportunities to ensure long-term growth and success.
Here are different types of SEO audits that are performed and why we need each of them:
Competitive website audit
This site audit helps you by providing insights into the ways and strategies of a competitor. You can compare their strategies with yours and work on improving further. Furthermore, this step allows you to identify and implement better marketing tactics and develop the most potential ideas to mushroom your business.
SEO technical audit
Technical SEO audit facilitates one by locating the technical issues of the website, which prevent search engines from crawling, understanding, and indexing the content. You get a detailed report that entails problems along with their solutions, so proper action can be considered instantly.
Local SEO audit
This will provide crucial data and analytics on the local citation, local listings, off-site and on-site activities, and local search reviews and rankings. Local SEO audit report details issues that impact these areas, so you may work on them and enhance the rankings in local search results.
Content audit and SEO link
You must keep checking the content and website links to ensure that nothing is negatively affecting the site. Auditing link includes problems related to broken links, bad links, or inbound links. At the same time, SEO content is performed to assess the current status of content and check its relevancy.
So, now you are familiar with the need to perform SEO audits on your site. Not only can you see the shortcomings in your strategies but also improve your SEO regime to facilitate a boost in SERP rankings of the site. However, one should choose an audit service provider carefully and go for the most experienced and credible one. The process will help in optimizing your site to face the competition as well as you will relish more organic traffic and conversions.
Furthermore, if you conduct SEO audits regularly, you can prevent running into warnings and penalties because of inadvertent blunders on your site. Other reasons to consider an SEO audit are as follows:
Changes in Algorithm
To enhance User Experience and boost the relevancy of the results, Google, Bing, Yahoo and other search engines are consistently changing and updating their algorithms. It is necessary to be familiar with these changes, so you can make the required changes to your site to come across as a compliant platform.
Metadata and titles
Metadata and titles are the first things that come to a user’s notice when your site appears in search engine results. Thus, you need to make sure that not only they are relevant to the content but enticing as well, such that it hooks the reader.
Google and Bing, the popular webmasters, are continually changing, so you need to be aware of that and show abidance with the changes.
It is very important not to have broken links or error messages, as it not only deteriorates the site health but also lowers the User Experience and site ranks in SERPs. Performing an SEO audit on the site helps reveal those errors and problems which prevent the site from achieving better ranks. Furthermore, the process also focuses on solutions to those issues and their implementation.
It is possible many times that a site has outdated content, low-quality or thin content, etc. This not only restrains the site from ranking better in search results but also delivers a poor User Experience. With SEO content audit, you can spot issues in your content. To enjoy great organic traffic, one has to curate top-quality and optimized content that makes the visitors revisit your site whenever they search for some information you provide.
Regular SEO audits have an incredible role in unleashing the power of SEO and your brand’s potential. When accomplished in the right manner and strategically, a search engine optimization audit can enhance the performance of your website, boost SEO, and jack up conversions.
The outright and major benefit of accomplishing an SEO audit is its role in helping one create a wholesome SEO strategy. Although this is not the only benefit of SEO audit, it renders the process extremely critical for the site’s health. Suppose you first came up with a robust SEO strategy, and an expert implements it dedicatedly and consistently on your site. The SEO process is meant to deliver results within 6 to 9 months. However, what if your site doesn’t show proper escalation through the SERPs?
Now, you would likely ask another expert to check what’s happening despite a strong SEO strategy. Rectifying different issues at this point will take a lot of hard work. You could have avoided the hassle if you had timely considered a search engine optimization audit, a process that reveals the shortcomings and weak points of your SEO audit marketing. You get an opportunity to improve your SEO strategy to make it favourable for triggering the website’s growth.
SEO audits are pivotal as they review the whole of your website while underscoring its weaknesses and strengths from:
On-page SEO involves all the visible components of the website, like imager and copy.
The off-page SEO part of the SEO audit involves the assessment and improvement of several off-site activities like link-building.
Technical SEO in SEO audit involves figuring out the website’s well-being regarding its technical aspects. It broaches problems like crawl issues, indexing glitches, etc.
As soon as the audit completes, we get a perfect starting point and a rich resource for crafting a perfect SEO and online business strategy. Whatever SEO agency you choose, you should perform an in-depth analysis of the website before heading to make any kind of changes to on-site content, off-site activities, and site structure.
Here we enlist all the reasons that render it important to conduct a thorough search engine optimization audit on the website. Let’s dig in to understand what an SEO audit includes.
Look for weak points in the SEO profile
If you want to figure out that your site has appropriate backlinks, keywords, meta descriptions, and other critical aspects to gain the attention and favour of search engines, then an SEO audit is the only answer. Even if you are highly confident of your SEO strategy, you should still go for a search optimization audit of the site, as it could be possible that you are still wielding those old-fashioned strategies. These strategies might no longer be giving value for the efforts you are making, or maybe they are working to recede the rankings of your site.
Enhance site performance
Google’s primary goal is to provide its users with the best User Experience. This implies a need to curate high-quality, relevant content sourced from credible sources. Nonetheless, this isn’t sufficient, as Google also considers the website’s well-being and health for mobile and desktop users. It involves optimizing uptime site speed, mending broken links, mobile responsiveness, etc. Performing audits on the site regularly will help you overcome technical glitches that hold back the growth of the site.
Quantify the impact of improvements
SEO audit avails you with information on the current status of your site concerning SEO. This data would be instrumental in crafting growth strategies, prioritizing tasks, and making decisions driven by solid data while setting up plans for the future.
Figuring out the keywords
The importance of relevant keywords in SEO can never be adequately highlighted. Still, most businesses do not grasp the critical role keywords play in adding value to their enterprises. Doing a search optimization audit of a site equips one with worthy information on the most profitable keywords, which keywords you should focus on, and so forth. If you notice that your smartest content is not managing to make it there, it is because you haven’t optimized it. You need to revise and update the content while embracing keyword strategy.
Monitoring the rankings of keywords in SERPs
A website’s overall performance is indicated by two of the most important indicators: the number of keywords for which your site is indexed and how your site is ranked for those keywords. Search optimization audit reports provide thorough information on your site’s status while entailing its causes of low performance.
Optimize the site structure
Many more things need our focus on a site structure apart from the intuitive, easy-to-navigate website and fast-loading pages. While browsing a website, Google scrounges for internal links scattered across diverse places on your site that emphasize authority and informativeness.
Audit competitor websites
It may sound a bit absurd, and you might think, “why should I make efforts to audit the website of my closest competitor?”. However, doing so will provide in-depth insights into their SEO performance and strategy. Knowing their SEO actions, what they abstain from, and what practices they embrace can help you craft your remarkable strategy. You can also evaluate their backlink structure to gain further wisdom, which you apply while planning the SEO regime for your site. Knowing the sources of most of their links can help you target the most potential websites for guest posting.
Although the concept of a search engine optimization audit might seem intimidating at first sight, it is definitely worth the investment and time. It is less daunting than seeing your site plummeting deeper into virtually infinite stacks of the Internet. To boot, when you are equipped with the knowledge of working on an organic ranking strategy, you could use it to outrun your competitors on the SERPs (Search Engine Results Pages). Finally, we covered all common SEO audit questions, and you can now find it easier to invest in the services!
There is no fixed cost of carrying out an SEO audit. Instead, it depends on the size of a website and its purpose. Nonetheless, you may confront a price range of $650 to $1400 for a single audit, a typical range to which most companies adhere for providing an elaborative SEO audit report.
SEO is a backbreaking endeavour, and so is the search optimization audit process. As it is critical to ensure that the right company and expert are building and implementing SEO strategy on your site, choosing the right services for SEO audit stands no less significant. Where on one side, the SEO process intends to push up the rankings of the site. A search engine optimization audit, on the other, examines any errors and failings that may enfeeble the site’s foundation. A comprehensive SEO will be available in around 30 to 45 days, whereas smaller websites may take less time compared to the big ones.
A full-fledged SEO audit covers diverse elements such as content, technical aspects, backlinks, mobile analytics, redirects, site speed, crawl budget, and so forth. If you choose a low-budget superficial SEO audit plan, you won’t get any deeper, critical insights. Nor will you be informed of the errors that might be consuming your site’s health, like a termite from inside.
Therefore, to benefit from an SEO audit, one should always opt for a detailed one that requires patience and hundreds of hours to complete. However, they are definitely worth the grind and investment. It digs beyond the surface to garner the insights and important data that can be used to improve the site’s rankings and authority.
A search engine optimization audit’s budget depends upon the site type and the audit chosen. However, if you invest in a proper search optimization audit service, you will get an opportunity to scale your website further in an upgraded manner. This is because the report generated through the hours of the audit will familiarize you with the failings and flaws and the points where you need to work on.
This will guide you through curating a better SEO strategy that addresses these issues, and thus, your website gets ready to prance on the clouds of growth and success.
While scrolling on social media, you must have likely run into free SEO audit offers. Right? Sounds great, but it isn’t! This is because digital marketing and SEO involve a lot of hard work and a lot of time, and you just can’t expect now anyone can do it correctly for free. Even if you get it done once, it won’t be a quality thing. Audits are the bloodline of an SEO strategy that is further a business. Any good SEO agency won’t deliver site audits free of charge, or they will just do a perfunctory overview of the site and won’t go deeper to check and rectify the issues.
Even if they correct certain minor issues, it may not make a difference to your poor rankings and low sales. Free SEO audits do not have a direction, target audience, or goals, which does nothing but dim your dreams of ranking higher in the SERPs.
The search engine optimization audit-free tools involve putting in the URL of the site, tapping a button, and there you go. Your site audit report is ready. These tools can be utilized for small, newly created websites with a small budget but are a big no for bigger websites. However, they offer convenience but no reliability in results. If you aspire to accomplish something great and your goals are bigger, then relying on free SEO audit tools should be the last thing you consider. Always go for paid tools that not only promise to perform a thorough scan of your site but also curate a detailed report of the site with solutions to address the glitches.
If you audit your site on multiple free tools, you will notice that each of them delivers outcomes that are sharply different from one another. Furthermore, while auditing, the tool will check the number of backlinks but won’t tell you the quality and authority. On the flip side, paid services take time to analyze the links. They crawl the site, employ servers, and do other acts to generate reliable results.
Organizing regular site audits is helpful for businesses as it assists in understanding the prospective customers and tweaking and optimizing the site to maximize its performance. Juggernauts in the field recommend an SEO audit conducted at least once a year for small websites, while on a half-yearly basis for huge websites to catch up with customers’ constantly changing browsing behaviour and align the site regularly updating SERP ranking algorithms.
Although SEO audits may differ to a small extent, the basic technical SEO elements are analyzed everywhere, for instance, server errors, metadata, and sitemaps. The process should include indexation, accessibility, and optimization if it is highly comprehensive.
Let’s see what technical, off-page, and on-page SEO audition SEO audit checklist may entail:
On-Page SEO audit
Technical SEO audit
Server Log audit
Auditing these factors gets critical information in hand, which allows SEO professionals to craft compelling, impactful, and accurate suggestions to improve the SEO strategy for the website in a particular scenario.
A comprehensive SEO audit can go on for 2 to 6 weeks. At the same time, working on your site, the professional endeavours to assess and expose the potential SEO opportunities to take your website’s performance to the next level. At the same time, smaller websites can be audited for their SEO in just a few days.
Although several freelancers and software claim to deliver an audit in a few hours to an absurd couple of minutes, these are nothing but clickbait as the reports wouldn’t be harmonious with the overall site and your business.
The SEO audit process can be expedited if your website is small and falls in a non-competitive niche. Although there’s always an urge to find a shortcut or the fastest solution, often, it is pragmatic to resist impatience if you want the best outcomes. In the case of huge websites, if you are so keen to get the audit done fast, then simply opt for a technical SEO audit or keyword audit and nothing more. However, waiting a week when you get a value for that patience can be extremely rewarding.
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