No matter what industry you’re in, there’s one universal truth you can’t escape: Your business needs more leads to grow. Video marketing makes it easier than ever to make your company stand out and give potential customers the information they need to do business with you. Take your video marketing strategy to the next level with these tips on how to make video work for your business.
Video marketing is an effective tool for companies of all sizes. Studies show that it can be up to 14 times more effective than other forms of digital marketing such as email and social media. Using video in your marketing campaigns will help you create videos that engage prospects, leads, and customers alike. It also allows you to include a lot more content without looking cluttered on the page, making them easier to read, watch, and digest. The best part about using video marketing? You don’t have to break the bank or invest too much time into creating one.
Over 83% of marketers are using video in their content marketing, and that number is likely to rise. You may be using visuals to advertise on Facebook or Instagram, but video has many other benefits as well. One advantage of video marketing is that people watch more than 80% of the content with sound turned off. This means it can be shared over social media and watched as a GIF without interrupting the user experience on your site or app.
We may not always consciously realize why, but video marketing is an effective tool that people tend to like and pay attention to. Part of the reason for this is a phenomenon called watch time. Simply put, video has been shown to be one of the best ways to keep people’s attention on your message or product.
There are many reasons why we like to watch videos, but the main ones revolve around the ability to learn more about a product or service in a matter of minutes. Videos are an excellent way for brands to educate customers about their products and services in a visually compelling way. Video is one of the most powerful marketing tools on the web because it speaks to more than just words. It takes people’s attention and draws them in by captivating their senses. After all, everyone loves to watch videos.
Choosing video in your marketing plan means choosing to interact with your audience. You will be able to see their reactions and gauge the success of your message on a human level. Videos can also reach a wider audience, depending on what type of platform you are uploading it to and where that platform is located geographically. It has become a popular trend for companies to create their own channel on platforms like YouTube or Instagram in order to share videos created by themselves. Besides, we live in a TikTok era.
So, which type of video should you create? Whether you’re looking to create brand awareness, conversions, lead gen or marketing videos. A video marketing strategy includes different types of videos for different purposes.
Marketing videos serve as entertainment and advertise the company’s services.
You should make videos to use as social marketing, which includes posting them on your own social media channels as well as distributing them on others’ channels. If you make a video for a long enough period of time, it will drive traffic to your site and generate leads. You can also post your videos in areas like Facebook groups, YouTube or LinkedIn groups if you’re in the business of networking. Uploading your video once per week is a good plan for content distribution.
Videos are one of the most powerful forms of content marketing. For many people, videos capture the attention better than a plain text post. Plus, videos can lead to greater engagement, conversion rates and even sales. Over 70% of people watched or shared an online video after viewing it – proving that videos generate leads by way of shares!
There are some mistakes that you should avoid when using video as part of your online lead generation strategy. One mistake is not understanding what potential customers want to see when they visit a company’s website or landing page. You may think it would be best to show the features and benefits of the product but research shows that people often prefer seeing how someone uses the product or service and how it makes their life better. Another common mistake is not creating enough videos in different formats, lengths, and topics so as to provide prospects with options for finding content they are interested in watching.
First, make sure to include your main keyword in the title. Next, create a thumbnail for the video that’s attention-grabbing and provides some clues about what’s inside. You should also consider adding transcripts and captions to maximize SEO optimization. Finally, think about where you plan on posting your video. Sites like YouTube are a great option because you can reach out to influencers in your industry for a link back to your site or page. Use calls-to-action in your video to encourage viewers to visit your website, like or share on social media, subscribe to emails, contact you via phone call or another form of communication.
Video marketing is a great way to showcase your product or service in action and connect with prospects, customers, and employees on a personal level. Using video as part of your marketing strategy will allow you to create customer-centric content which delivers more leads, increased conversions, and higher sales revenue.
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