In the digital world optimization is how you help people find your website in search engines like Google and Bing. A large part of SEO comes down to knowing what keywords you should use to help your website rank better in search results, but there are other considerations as well.
Keyword research and analysis are an important component of your strategy, but they’re also one of the most technical and confusing parts of that strategy. Follow this easy step-by-step guide to learn how to conduct a keyword audit from the beginning to end of your technical SEO audit.
A keyword audit is a comprehensive analysis of all the keywords your website is targeting in its content, metadata, and code. The purpose of a keyword audit is to identify which keywords are working well for your website and which ones need improvement.
Technical SEO is important because it ensures that your website is accessible to search engines and that they can easily crawl and index your site. Furthermore, it can help improve your website’s speed and performance, which can positively impact your search engine rankings. Finally, this kind of audit can also uncover any potential issues on your website that could be negatively impacting your organic search visibility.
Before you can even begin to optimize your website for search engines, you need to know which keywords you’re trying to rank for. These are the terms and phrases that potential customers will use when they search for products or services like yours. If you want your site to show up in search results when people are looking for what you offer, you need to make sure you’re targeting the right keywords.
To do a keyword audit, you’ll need to start by evaluating your current keyword strategy. This includes looking at the keywords you’re targeting, how well they’re performing, and whether or not they align with your business goals. Once you have a good understanding of your current keyword strategy, you can start auditing your website to see how well it’s optimized for those keywords.
A technical SEO audit will look at things like content relevancy, page titles, meta descriptions, URLs and page speed. You should also use tools like Google Search Console to get an idea of what search queries are driving traffic to your site. One important step in this process is ensuring that your on-page optimization complements your off-page optimization efforts. The best approach is one that incorporates both on-page and off-page factors so that you have a complete view of your strategy.
In some cases, a keyword audit may require you to build or change parts of your website so that it’s more effectively optimized for your target keywords. These changes could include anything from content reorganization and improved copywriting to technical fixes like HTTPS. Remember to make regular updates to your keyword audit plan as part of your overall strategy – don’t wait until there’s a problem before doing so!
A keyword audit helps you understand how your website is currently ranking for various keywords and phrases. It also allows you to research new keywords that you could be targeting to help improve your website’s ranking. Furthermore, a keyword audit can help you identify any potential negative keywords that may be hurting your ranking. Finally, conducting a keyword audit on a regular basis can help ensure that your website is always optimized for the best possible search engine results.
There are a few different tools you can use to conduct a keyword audit. The first is Google Analytics. You can use the Keyword Planner tool to get an idea of the volume and competition for certain keywords. You can also use a tool like Moz’s Keyword Explorer to get more in-depth data about keyword difficulty and SERP features. Finally, you can use a tool like SEMrush to get an overview of your competitor’s keyword strategies.
What about using Google’s Search Console for this? Using the Search Console is not recommended because it does not provide a comprehensive list of all of the keywords that your site is ranking for. Instead, it will only show those keywords that triggered Google to crawl your site and return search results in the past 90 days.
When conducting a keyword audit, you’ll want to consider both on-page and off-page factors. On-page factors include things like title tags, meta descriptions, and anchor text. Off-page factors include things like backlinks and social media signals.
A keyword audit is an important part of any technical SEO audit. By conducting a keyword audit, you can identify which keywords are driving traffic to your site and which ones are not. This information can be used to improve your site’s ranking in search engines. You can also use the data to promote your best-performing content or services through social media or paid advertising.
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