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Social Media Marketing. Is it worth using the support of influencers?

Social Media Marketing. Is it worth using the support of influencers?

Social media has become an increasingly important factor in determining the success of a website. With millions of people using socials every day, businesses have the potential to reach a wide range of potential customers through these channels.

Many companies are asking whether it is worth investing in links from social media sites, such as Twitter, Facebook, Instagram, and YouTube. In this blog post, we will explore the potential benefits and drawbacks of investing in links from social media, helping you decide whether or not it is worth doing.

The brief history of social media

The history of social media is a relatively short one. It began in earnest in the early 2000s with the launch of sites like Friendster, MySpace, and LinkedIn. These sites were quickly followed by the launch of other popular social networking sites such as Facebook, Twitter, and Instagram.

Since then, social media has grown exponentially and now encompasses a wide range of platforms, including video-sharing sites such as YouTube and Vine, photo-sharing sites such as Flickr and Snapchat, and professional networks like LinkedIn. Social media has become an essential part of modern life for millions of people worldwide.

Social media has changed the way we interact with each other and share information. It has revolutionized communication, allowing us to stay connected with family and friends, no matter where they are in the world. In recent years, social media has also become an important part of digital marketing. Companies use it to promote their products and services, increase website traffic, and engage with their audience.

Social Media Marketing

Through social media, businesses can reach their customers with targeted messages, build relationships, and increase brand visibility. When done correctly, social media marketing can be incredibly effective. It can help businesses create awareness of their brand, reach new customers, and engage with current customers. It can also help them drive traffic to their website and increase sales.

SSM involves activities like posting content, sharing images and videos, responding to customer comments and reviews, creating ads, and running campaigns. Businesses can also use social media for customer service purposes, providing answers to common customer questions and responding to inquiries in a timely manner.

One of the most important off-site SEO strategies

Link building is the process of creating and earning inbound links from other websites back to your own. These links, when clicked, will direct visitors to your site and can help increase your search engine rankings. It is also important in generating referral traffic to your site, as well as establishing your site as a trusted authority in your industry.

Gathering valuable links is a time-consuming process and requires dedication to find quality links and continuously monitor for new opportunities. Additionally, it’s important to note that link building isn’t something that you should just do once and forget about. You should continually review your existing link profile and look for new opportunities.

Nofollow links

Links from social media can vary greatly in quality and relevance. In general, links from social media are often less reliable than those from reputable websites due to their lack of quality control and the nature of the platforms. They mainly have the ‘nofollow’ attribute.

Nofollow links originated in 2005 when Google introduced a new tag in their robots.txt file to indicate that certain links should not be followed by the crawler. This was done in an effort to combat comment spam on blogs, and the tag has since become widely used.

Nofollow links can be beneficial for brands, even if they don’t directly contribute to SEO. These links can generate traffic and brand awareness, which can lead to sales. Additionally, nofollow links are useful for linking to content that you don’t want to be associated with your own website or brand, such as competitors.

The benefits of having links from social media

  • Having links from social media can have a range of benefits for your business. This type of link building can help to drive traffic and increase visibility, making it easier for people to find your website and services.
  • Socials can also help to build relationships with potential customers. When you post content that is engaging and relevant, you are more likely to attract people to your website who are interested in your products or services.
  • Having links from social platforms helps to establish credibility. By showcasing your business on Facebook or Instagram, you’re showing potential customers that you are an established, trustworthy brand.

The risks of social media linking

Social media is an effective way to build connections and attract new audiences, but it also carries some risks. When links are shared through social media, there’s no guarantee that they will remain in the same place or be permanent. With algorithms changing so frequently, the same link could potentially disappear from a profile at any time.

Another issue with linking through social media is the potential of creating a negative user experience. If a link is shared to a page that has outdated content, incorrect information, or is irrelevant to the original post, users may click away and lose interest in the brand. Additionally, if the link is too long, it can be difficult for the user to remember, leading to potential lost opportunities.


Link building from social media can be a great way to increase website visibility, drive more traffic, and build relationships with your customers. However, there are some risks associated with investing in links from social media, such as the potential for low-quality links and the potential for penalties from Google. It is important to do your research when looking into link building opportunities on social media, and to ensure that you are only investing in quality links that provide value to your website.

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Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
Category: SEO
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